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Friday, January 23, 2009

We just sent out this Press Release to the media in and around Door County. We have engaged the services of Leif Lautenbach, a long time friend and talented young man, to help us with sales. The lifeblood of every website is first its users, and we have the best and most loyal users in the world! The second element, is the way the site can generate revenue so that the site continues to develop, prosper and grow in its offerings to our users and grow in effectiveness in delivering the right information at the right time to our large user base. Leif will help us with this,and we are thrilled to have him helping us out. He is a true professional!


For release: January 19, 2009
Contact: Donna Marie Pocius
Donna Marie Pocius Writing Services, 920/743-5930 retains Leif Lautenbach as sales associate, an online guide to traveling the Door Peninsula, has retained Leif Lautenbach as a sales associate.

Lautenbach will be meeting with representatives of hotels, restaurants, retail and others to share the benefits of advertising on Web site.

He has first-hand experience with and did sales for the site in the past before joining Sarkis and Associates, Egg Harbor, where he also works as a sales associate.

“I was one of the original and first advertisers on the ‘Navigator,’ for my family’s business, Cornerstone Suites (Egg Harbor). And we knew right away the value of the ‘Navigator,’” said Lautenbach, who resides in Valmy.

“’Navigator’ is results-driven. It is one of the best investments you can make,” he continued.

He is offering people free in-person consultations and online tours of “Navigator.”
The independently owned “Navigator” site was founded 10 years ago by Daniel Silvestri, a former Microsoft sales/marketing executive. It has significantly grown in unique visitors, time spent on site and more as it attracts travelers and local residents seeking information on Peninsula-wide places to stay, play, eat, shop and purchase real estate. also owns a sister site,

The ‘Navigator’ site also profiles natural attractions, recreational activities, people, towns and events. Video tours, a companion blog and travel itineraries are featured, as well. The content is highlighted by independently written reviews, which give Web visitors insights into their travel destination.

Advertisers receive reports on how the “Navigator” drives business to them.
Thousands of dollars are annually invested by ‘Navigator’ in Internet search engines, a wide variety of online advertising, radio and more—to benefit the ‘Navigator’ advertisers and to help drive first-time users to the site, Lautenbach said.

“‘Navigator’ is doing so many new, innovative and promotional things to bring attention to businesses that advertise. Anyone can jump on the bandwagon and hang on to its coattails,“ Lautenbach said. More information is available by calling Lautenbach at 920/493-8845 or by visiting

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