Friday, September 12, 2014

AleFest in Egg Harbor - Coming Up September 20th!

Press Release just received!


For Immediate Release
Contact: Alyssa Biddlestone  |  Egg Harbor Business Association

Egg Harbor AleFest
Door County’s premiere craft beer festival in Saturday, September 20th
We’ve entered prime season for beer festivals. Fall is prime beer festival season, thanks to crisp weekend afternoons and idealized dreams of Oktoberfest. (Hey, after a beer or three, everyone thinks the Chicken Dance is a great idea.)
In 2011, a passionate group of beer lovers and Egg Harbor Business Association members banded together to create the Egg Harbor AleFest. From amber ales and hard cider to oatmeal stouts and Belgian pale ales, the Egg Harbor AleFest tapped in to the craft beer craze with their first event in 2012. It just took off immediately. Attendance has been over 500 people each of the first two years.
“It is a popular way to beat the heat, celebrate fall, and taste test a number of unique beers by raising a glass of ice-cold beer with friends and neighbors,” says Jeff Larson, Egg Harbor Business Association president and event organizer. “For the die-hard beer fan, the third annual AleFest on Saturday, September 20th is the best time to visit. You’re invited to enliven and tantalize the taste buds.”
Once again this year there will be more than 35 brewers and 100 different crafts beers represented. It draws many of the small and independent Wisconsin brewers, like Pearl Street Brewery, Stone Cellar, Hinterland, Stillmank Brewing, Appleton Beer Factory, MobCraft, and Lake Louie Brewing. And there are a fair number of brews from the Midwest and beyond. Number of samples included: unlimited.
Beer lovers may roll their eyes at what seems like more mainline offerings from Leinenkugels, Tenth & Blake, New Glarus, and Sierra Nevada, but the lineup has enough breweries you don't see in every local bar - to keep things interesting for festival newbies and veterans alike.
First and foremost, the event is a celebration. Let’s start with the music – it’s live and loud. The O2M (One Too Many) Band from Milwaukee is back for their second year at the event. They love to party. And they love to rock.
Reading from the band’s own promotion copy:

Vocals and visuals by the hardest working (drinking) girl in show business, the lovely Ms. Bette E. Ford. She puts the High in High Octane. Try to stay with her and she'll leave you in the dust. Too much horsepower! This is one loud girl!

The supporting cast of Lounge Rats consists of numerous has been's and never will be's. All are currently living at the Y. We met in rehab, where we played for therapeutic reasons. Only the bass player, Brian Ray is decent, but constantly battling demons (and losing). Lenwood on harmonica, Joey Wagner beating his … drums, and Fabulous Johnny Rockit on guitar, complete the band.
The band tunes up and starts playing with the VIP admission at noon, and unplug the amps at 5pm (when the last call is served).
The entire food-and-beverage experience is one to, well, savor. Is there food? You bet. They will have a variety of tasty grilled offerings from pulled pork, bison burgers and brats to chicken sandwiches, and vegetarian meals to purchase. General admission tickets start at $40 online. Visit  
There is a VIP option, and this ticket gives you unlimited food to accompany the unlimited tasting and early entry.
There is something to love about the location. Harbor View Park is located in the center of Egg Harbor, and overlooks the marina and sparkling waters of the Bay of Green Bay. Scenic beauty and free-range tasting gives the event a certain atmosphere. Taste in style or discuss the finer points of your beer exploration.
Should you find yourself in Egg Harbor for this year’s festivities, Larson recommends booking lodging in Egg Harbor and taking advantage of the free trolley shuttle service running from 11am – 7pm. “You can drop into the Village early in the day, eat some lunch - then attend the craft beer tasting event – and grab dinner and still be driven back to your choice of lodging. We promote drinking responsibly.”
And as the t-shirt says “Drink Wisconsinably.” Another fun item at the festival is the promotional items available for purchase. This red and white imprinted t-shirt is one of my favorites – with the Egg Harbor AleFest name and “Drink Wisconsinably” blazing across the front of the shirt.
Representatives from The Beer Connoisseur magazine will be on premise for the event. Quench your thirst for information about the beer culture both in America and abroad. They are the leading authority on the rising beer phenomenon.
Join the craft beer explosion. See what all the hoopla is about. Embrace this rich lifestyle. Come join the fun and tasting at the September 20th Egg Harbor AleFest. As the festival’s tagline states: “It’s ale we be drinkin.” The Egg Harbor AleFest is more than great beer and great music … it’s great fun.


See following pages for Basic Fact Sheet for the Egg Harbor AleFest event.
Egg Harbor AleFest Fact Sheet

Saturday, September 20, 2014

Early admission for VIP guests – noon
Trolley shuttle from 11am – 7pm   (new this year, between hotels, restaurants and downtown area)

O2M Band from Milwaukee. They love to party. And they love to rock.

Harbor View Park in Egg Harbor
Overlooks the sparkling waters of the Bay of Green Bay and the Egg Harbor Marina

Door County’s premiere craft beer festival.
Last year we had 42 brewers and 150 different beers … it will be similar this year.
Attendance has grown from 500 the first year to 600 last year.
Advance tickets sales for this year’s event is up 14.5%

Egg Harbor Visitor Center …. Alyssa Biddlestone at 920-868-3717
Jeff Larson, event organizer …. Cell: 920-366-1620


General admission is $40 per person in advance or $45 at the door.
• General admission begins at 1pm, AleFest grounds close at 5pm
• Unlimited Sampling of 100+ Craft Beers
• Commemorative Pint Glass
• Great Food - available for purchase
• Live Music
• Awesome View of the Bay

VIP admission is $82 per person in advance or $87 at the door.
• Early admission - noon. AleFest grounds close at 5pm
• Unlimited Sampling of 100+ Craft Beers
• Commemorative Stein (in place of pint glass) Hand made in Door County.
• Unlimited food included - throughout the afternoon for VIP guests
• Sampling of rare and limited edition brews from noon-1pm
• Complimentary bottled water and soda
• Live Music
• Awesome View of the Bay

Designated driver (and all other non-drinkers) admission is $15 per person.
• Admission to grounds
• Commemorative Pint Glass
• Great Food - available for purchase
• Live Music
• Awesome View of the Bay
• Complimentary bottled water and soda

Bison Burgers                    Brats                     
Hamburgers                       Chicken Sandwiches
Turkey Legs                        Pulled Pork Sandwiches
Cheese Platter                  Mac & Cheese

Chocolate Cake                 Selection of Chips, Pretzels and more

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